She's back — and she’s wearing new colours.

Our #1 Super Push Up 100% Non-Slip Strapless Bra, loved since 2019, returns with 3 brand new shades to fall in love with: Cherry Cream, Strawberry Cream & Hojicha

Designed for days (and nights) when straps are not invited, Lift It Up! delivers dramatic lift, secure hold, and all-day comfort — without slipping & shifting.

This is the strapless super push-up bra that is a cult favourite... and still is.

Why Lift It Up! Is THAT Bra

An instant confidence booster:

Less endowed? Instant upsize.
Well endowed? Instant lift & shape.

Known for its perfectly rounded cup shape, Lift It Up! creates a beautiful bust silhouette from every angle — especially from the side.

Effortless super push-up meets real comfort.

Yes, it stays put. Yes, it's wireless. Yes, you'll forget you're wearing it (until you catch yourself in the mirror).

Key Features

Super Push Up – 3cm thick paddings for instant lift
Perfect Rounded Cups – Smooth, sculpted curves
100% Non-Slip – Specially designed non-slip bands (no sliding, no adjusting)
Wireless Comfort – Ultra-soft yet supportive
Silicon-Free – Allergy-friendly & gentle on sensitive skin
Multiway Wear – Strapless / Regular T-Shirt / Cross-Back
Asian Fit – Longer bands for a more secure, comfortable fit
Breathable Fabric – Absorbent inner lining for all-day wear
Smooth Matte Finish – Crease-free, no dents, no pilling
Travel-Friendly – Roll it, toss it, bend it. She’s built for movement
4 Hook Settings – Adjustable for your best fit

No slip. No shift. Just lift.
Welcome back to the Lift It Up! experience by I’M IN.

Material:
Superfine Cotton, Spandex & Nylon

Measurements:

XS (30/A/B/C), S (32A/B/C), M (34A/B/C), L (36A/B/C), XL (38A/B/C), XXL (40A/B/C)

Model (Yanissa) is size 32/70B, wearing size S

[Top Nav Bar] Lift It Up! V2.0 100% Non-Slip Super Push Up Strapless Bra

LIFT IT UP! V2.0 100% Non-Slip Super Push Up Strapless Wireless Bra